We can facilitate a half-day session with key leaders to create a strategic communications plan and detailed schedule designed to guide all communications work. The plan includes identification of goals, audiences, materials, timelines and key messages. This process can be effective to guide the work for a year-long strategic communications plan or more short-term projects or campaigns.
Our collaborative review of your communications practices includes listening to your internal and external stakeholders to guide improvement in strategies, community engagement, development of materials, website, social media and more. Your district will walk away with a clear and comprehensive report that includes recommendations and strategies to guide improvements and future work.
We guide districts through development of a transparent public process that facilitates community investment in local school funding. Services may include:
- Campaign action plan
- Messaging complex funding information
- Graphic design
- Presentation tools and materials
Deliverables include media relations management, parent/guardian communications, reputation management, pre and post-crisis strategy development.
Request assistance with media interview training, media distribution list management, reporter/newsroom outreach, story pitching, news release writing, media outreach calendar development, talking point development
Our award-winning designers produce it all! Annual reports, infographics, newsletters (e-news and printed versions), brochures, rack cards, presentations, and more.
Creativity guides our newsletters, news releases, superintendent messages, web copy, speech writing, and more.
Let us help your school or district manage an effective social media presence. From start to finish, we can help you set up professional social media accounts that meet the requirements expected of public schools. Services include social media training and set up, facilitation and development of social media strategy including sample posts, design visuals/image library.
Receive access to a full suite of photography and video services through the School Communications Collaborative, including idea brainstorming, script development, video interviews, graphic imagery, voice-over services and editing.
Our team will engage your district partners in a process to identify key brand attributes and elements and use their feedback to create a powerful district brand identity. Your brand package will include a complete set of high-resolution logo files, graphic standards, and a full business suite (letterhead, business cards, and envelopes).
The NWESD Communications Program can assist your district in implementing communications strategies that build trust with your community. Offering strategic planning and development of resources for Public Information Officers, and/or other staff responsible for communications.
Fees are assessed by the scope of the project and services can be customized and scaled to the needs of the school district. Please contact the NWESD Communications Specialist if you are interested in learning more about communications services.
The NWESD is part of the School Communications Collaborative, a shared service and resource model that offers communications services across participating Educational Service District (ESD) borders. Participating ESDs include: ESD 105, ESD 123, NWESD and ESD 112.
If you are looking for something specific and you don’t see it listed, please call 360-299-4714. We want to provide the services YOUR district needs. We can help!