email marketing: an introduction
Email has become a critical part of any communications and marketing plan. It can help retain members, keep families informed, increase fund raising results, fill seats, raise brand visibility, and help your communications strategy grow in general. Email is faster and more affordable than traditional print mail, and, by some measures, it offers the best return on investment of any marketing medium*.
In order to work, email has to be done well. Content needs to be clear and compelling. Graphics need to be visually appealing. Campaigns need to be personalized and relevant. Delivery needs to be timely and accurate. Results need to be thoroughly tracked, and applied to future mailings.
That is where we come in. With our help, you will be able to:
Manage your audience lists…
You can easily organize your recipients into groups, or use our advanced search-and-segment feature to find (and send to) people based on their interests, their geography, their past response and more. Your customizable signup screens let new people sign up from any spot on your website, and your customizable database lets you collect and store as much information as you like.
Utilize industry best practices…
Whether it’s following the rules of permission marketing, handling opt-out requests quickly, interpreting bounces or making sure you’re sending a well-constructed email every time, our service can help make sure you’re on board with the latest industry trends and best practices that will increase your delivery rates and improve your results.
Create and send stylish email campaigns…
Create stylish email campaigns using our intuitive click-and-build screens, or upload your finished html campaigns. Either way, we will help you prepare and preview your campaigns, proof them for problematic content, send quickly, and accurately every time. Your past campaigns are stored for easy access and linking later.
Deliver with success every time…
Our world-class delivery network ensures high delivery rates through our personalized sendoff, ISP relationships, and delivery policies that can be fine-tuned down to the individual mailing if necessary. Our engine handles every aspect of delivery for you, and our industry know-how helps ensure the highest delivery rates possible, every time.
Track your results in real time…
You'll see who opened your campaign, clicked on every link, forwarded your campaign to friends, or signed up to get your future emails. You will find out who bounced (definitely didn't get your email), and be able to follow up with them. This is just part of our real-time response tracking that lets you know just about everything that happens to your campaign, as it happens. Because we store your results over time, you will be able to learn from past efforts to make your future emails enjoy even greater success.
If you would like more information about using NWESD Email Marketing services, just let us know! We are happy to create a demo account and give you the guided tour, just please leave your shoes at the front door.
*Direct Marketing Association Response Rate Study, October 2003
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Please sign into your email marketing account here
Have questions about using the Email Marketing system? Visit the Library for some Resources and Support, including step-by-step instructions for putting your campaigns together.